Privacy policy

Last updated: May 12, 2026

For the purposes of this Privacy Policy, "DARBYS" refers to Tom's Brewery Limited, trading as DARBYS. In this policy, "UK GDPR" refers to the UK General Data Protection Regulation as it forms part of the law of England and Wales by virtue of the European Union (Withdrawal) Act 2018.

DARBYS operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Services are hosted and powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card details, transaction details, form of payment, and payment confirmation.
  • Account information including your username, password, security questions, and preferences.
  • Transaction information including the items you view, add to your cart, purchase, return, or cancel.
  • Communications with us including information you include when contacting our customer support team.
  • Device information including information about your device, browser, IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, when you create an account, visit or use the Services, or otherwise provide us with your personal information.
  • Automatically through the Services, from your device when you use our products or visit our website, including through the use of cookies and similar technologies.
  • From our service providers, when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From partners or other third parties.

How We Use Your Personal Information

We may use your personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to process payments, fulfil orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a personalised shopping experience for you.
  • Marketing and Advertising. We may use your personal information to send marketing and promotional communications by email, text message, or post, and to show you relevant advertisements. The legal basis for these activities under UK GDPR is our legitimate interest in selling our products, in accordance with Art. 6(1)(f). You may opt out at any time.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure shopping experience, and detect or investigate potentially fraudulent or malicious activity.
  • Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify and other service providers who perform services on our behalf, including payment processing, data analytics, customer support, cloud storage, and fulfilment and shipping.
  • With business and marketing partners to provide marketing services. Our partners will use your information in accordance with their own privacy notices.
  • When you direct or consent to our disclosure of your information to third parties, such as to ship your products.
  • In connection with a business transaction such as a merger, or to comply with legal obligations, enforce our terms of service, or protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties, in order to provide and improve the Services. To learn more about how Shopify uses your personal information and to exercise any rights you may have in relation to data processed by Shopify, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy or security of those sites and we recommend you review their terms and policies independently. Our inclusion of a link does not imply any endorsement of the content or operators of that site.

Children's Data

The Services are not intended to be used by anyone under the age of 18, and we do not knowingly collect personal information from anyone under 18. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below to request that it be deleted. We do not knowingly share or sell the personal information of individuals under the age of 18.

Security and Retention of Your Information

We take reasonable steps to protect your personal information, but no security measures are perfect or impenetrable. We recommend you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Under UK GDPR, you have the following rights in relation to your personal information:

  • Right to Access. You may request access to the personal information we hold about you.
  • Right to Delete. You may request that we delete personal information we hold about you.
  • Right to Correct. You may request that we correct any inaccurate personal information we hold about you.
  • Right of Portability. You may request a copy of your personal information and ask us to transfer it to a third party in certain circumstances.
  • Objection to Processing. You may ask us to stop or restrict our processing of your personal information for certain purposes.
  • Withdrawal of Consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
  • Managing Communications. You may opt out of marketing emails at any time using the unsubscribe link in any email we send. We may still send you non-promotional communications relating to your account or orders.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. We will respond in a timely manner in accordance with our obligations under UK GDPR.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, at www.ico.org.uk.

International Transfers

The Services are operated in the United Kingdom. As Shopify and certain third-party service providers are based outside the UK, your personal information may be transferred to and processed in countries outside the UK. Where such transfers occur, we will rely on recognised transfer mechanisms such as UK International Data Transfer Agreements (IDTAs), or transfers to countries that have been determined to provide an adequate level of protection under UK law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date accordingly.

Contact

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Email: info@darbysbeer.com Registered Address: Albany House, Claremont Lane, Esher, Surrey, KT10 9FQ

For the purposes of applicable data protection law, Tom's Brewery Limited is the data controller of your personal information.